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| Fact Sheet from Dionysus Consulting, LLC Republican Internet Strategists dedicated to raising the funds necessary to elect moral and fiscally responsible candidates. Our services are customized to meet your individual needs. No candidate and no campaign are the same. | ||||||||||||||||||||||||||||
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A Look At Advertising Prices In Different Media |
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| Local TV: A
30-second television commercial on a local station in a top
10 market ranges from $4,000, generally during a movie, to
$45,000 for time on one of the highest-rated shows. Network TV: A 30-second spot in prime time ranges from $80,000 to $600,000, depending on how high a show is rated and the show's genre. The average is $120,000 to $140,000. Cable TV: A 30-second spot in prime time runs between $5,000 and $8,000, depending on the network.Radio: Commercials range from $200 to $1,000 for a 60-second spot, depending on criteria such as the time of day and the program's ratings. Newspapers: A full-page ad in the top 10 markets runs an estimated $120 per 1,000 circulation. Magazines: Ads in regional editions of national magazines cost an average of about $50 per 1,000 circulation. The average cost of an ad in a local magazine is about $120 per 1,000 circulation. Direct mail: The most common forms of direct mail include packages of coupons in letter-sized envelopes, which cost $15 to $20 per 1,000 delivered, and single-sheet newspaper inserts like fliers, which cost between $25 and $40 per 1,000 circulation. Billboards: To place several short-term ads for one to three months on those 14x48 signs along the freeway ranges from $5,000 to $25,000 in top 10 markets. Banner ads: Banner ads range from $5 to $50 for every 1,000 ad impressions that appear on the site, depending on how targeted the ad and the site where it appears. Rich media: Rich-media ads that appear in pop-up windows run between $40 and $50 per 1,000 ads that appear, depending on the quality and demographic of the site's audience. E-mail newsletters: Content sponsored by an advertiser in a newsletter format ranges from $15 to $25 per 1,000 e-mail addresses targeted, depending on the cost to create and develop the e-mail. An e-mail in the form of an advertisement ranges from $100 to $300 per 1,000 e-mail addresses targeted, depending on the quality and demographic of the list of addresses. Sponsorships: A sponsorship per 1,000 viewers ranges from $30 to $75, depending on the exclusivity of the sponsorship. (The more exclusive, the higher the cost.). |
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